About me...or why I'm called Sherpa Schultze

Something about me, your master marketing and copy sherpa...

Since I was in grade school, I’ve had two fervent interests: writing and travel.  Little did I know decades later, I could combine both into work I love.

Having traveled to three continents, ten countries and two-thirds of the 50 US States, I’m thirsting for more adventures.  At the same time, I want to help you and your adventure travel company wildly succeed in this super-competitive market.

So allow me to be your trusted guide through this marketing wilderness – and tell you a little about who I am, Janice Sakata-Schultze...


Cycling the wavy hills of Tuscany...scuba diving with sea turtles in the azure ocean waters near Palancar Reef in Cozumel...hiking in my "backyard" of fourteeners in the Colorado Rockies.

Combining the alchemy of peak experiences like these helps my travel copywriting and marketing strategy development.  The result? I take your company's message to the "Wow! I gotta go there now!" level.

I'm (almost) settled in Golden, Colorado.  Just because it's the home of Coors beer doesn't mean I drink it.  You'll find me quaffing down one of the many local microbrews instead.  I've somehow landed in the middle of the intermountain west, after spending nearly my whole life in California, but I wouldn't want to be anywhere else.

My husband Rob and me pedaling about in the Italian countryside

My husband Rob and me pedaling about in the Italian countryside

In June 2012, I escaped the treadmill of being a public education employee after twenty-plus years in the trenches.  This was a few months after I completed my first marathon.  I blame that event for the ensuing radical decision to become a freelancer.

Now I'm happily creating website copy, blog and social media posts and email campaigns for the travel industry.  As I type away on my MacBook Pro, I often have a frothy double cappuccino in hand while I sit in my favorite Boulder coffeehouse. An inspiring view of the jagged Flatirons often gets me creatively motivated.

Concise description, big idea generation and word painting are my main strengths... the perfect skills for compelling travel copywriting and marketing plans.

Hiking on Piestewa (Squaw) Peak, Phoenix, Arizona

Hiking on Piestewa (Squaw) Peak, Phoenix, Arizona

My training and certifications include:

  • SEO Copywriting
  • Graduate of the Complete Course in Professional Photography from the New York Institute of Photography
  • Completion of courses in direct response copywriting, travel writing, web copywriting, email autoresponders, photography, catalog copywriting and self-help copywriting.

When I'm not at the keyboard, you can find me traveling, knitting, running, or rooting for the San Francisco Giants and 49ers.  I live with the most fantastic husband in the world, two smart and lovely daughters, and a stately yellow Lab.

With my kids at Hanauma Bay, Oahu, Hawaii

With my kids at Hanauma Bay, Oahu, Hawaii