Schultze Copy Thoughts

travel copywriter and web marketing strategist

Travel trends: Marketing to the overworked American, part 2

Published on January 29, 2015 by
Travel trends: Marketing to the overworked American, part 2

I continue with a multi-part series about Americans’ travel habits, with the general trend following the stereotype of being an overworked group.

Similar to the results from the last post regarding how 80% of ...

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Travel trends: Marketing to the overworked American, part 1

Published on January 9, 2015 by
Travel trends: Marketing to the overworked American, part 1

On the travel industry news site Skift, Rafat Ali has written a continuing series on American travelers in 2014. If you thought before that the overworked and “under-leisured” U.S. citizen was a stereotype, his findings simple reinforce that notion.

So far, Ali has reported on eight survey results ...

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Post-Vacation Impact: TripAdvisor 2014 TripBarometer

Published on December 15, 2014 by

(Thanks for your patience on this blog post here!)

The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations.

Here are the brief responses:

  1. Plan more vacations – 76% (66% globally)
  2. Introduce new food into ...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Published on October 24, 2014 by
Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s theme centered on “The Psychology of Travel,” and asked 53,000 ...

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Unique travel experiences: TripAdvisor TripBarometer

Published on October 9, 2014 by
Unique travel experiences: TripAdvisor TripBarometer

TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer.

Conducted every two years, this report looks at and analyzes the responses from over 53,000 travelers, with a little over 10% of those participants coming from the U.S. With this particular edition, they looked at ...

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Bounce rate: the evil force stopping your site traffic

Published on September 24, 2014 by

You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over to your travel site.

One day, you go take a look at your analytics stats, ...

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Back to school in travel marketing

Published on August 28, 2014 by
Back to school in travel marketing

It’s that time of year again.

Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much as to meet with friends (at least that’s how it is with ...

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Cause marketing – has your travel company given back?

Published on August 15, 2014 by
Cause marketing – has your travel company given back?

It would seem like a natural fit.

You have a travel company that takes people to enjoy the natural beauty and scenery of a place. Your customers crave authentic cultural experiences, as opposed to their daily lives as they can get. In your itineraries, you mention that your company employs ...

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Why care about responsive design?

Published on July 22, 2014 by
Why care about responsive design?

You’ve heard the term “responsive design” getting tossed around. And you kind of, sort of, know what it’s about.

But let’s be honest…do you?

It’s actually not that difficult an idea to grasp. You might’ve tried to learn about it, but some of the techno-speak may have scared your off ...

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Achieving social media marketing goals

Published on July 10, 2014 by
Achieving social media marketing goals

Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working?

You might want to think it is.

Those responses to your posts sound like they’re coming from interested potential customers, or better yet ...

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