copywriting

The rule of one, outrageous marketing results

Published on July 3, 2014 by
The rule of one, outrageous marketing results

When you’re trying to come up with a great concept for your marketing campaigns, do you find they often fall short?

Do they seem really clever at first, and then they’re just confusing to everyone else?

It happens quite often, especially in most of the TV ads you see. Of ...

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Thank you!

Published on December 23, 2013 by

I don't want you to think I take all of December off.  But this is a justified, legitimate break I'm giving myself for the Christmas holiday.  I'll be back next week...ready to tackle 2014.

This is the year I finally made some headway with my writing business.  I'm far from ...

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Getting my (writing) fill in Delray Beach

Published on November 3, 2013 by
Getting my (writing) fill in Delray Beach

I’ve learned so much here in terms of my copywriting craft, art and business, I think it was A-OK to take some blogging time off so that I can provide better insights for your copywriting and marketing benefit.

From the power of storytelling in your copy to loving your marketing ...

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Respect your authority and creativity

Published on October 3, 2013 by
Respect your authority and creativity

My absence last week was due to my being at a fabulous workshop in Santa Fe, led by my writing and business coach Steve Roller and attended by seven other copywriters.  It was intense, fun and crammed with writing gems.  At the end of each day, I ...

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Content marketing basics: keywords for travel

Published on September 12, 2013 by
Content marketing basics: keywords for travel

The last few weeks, I spent some time looking at different trends in web marketing and travel businesses .  Now I'm going to look at one particular part of it, content marketing, over the next few weeks.

I've been intrigued with this idea since I first learned about it through ...

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My other copywriting life

Published on May 9, 2013 by

Long ago in the late 80's, I was an intern at a mid-size Los Angeles ad agency.  Every Friday, I'd commute 40 minutes from Claremont, where I was attending college, and file papers and type letters up for the account executives on the Westin Hotels account.  I thought ...

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Content mills cheapen professional copywriting

Published on April 2, 2013 by

I started my new career as a copywriter in June of last year.  So far, I've made a decent amount of money for a start-up solo entrepreneurship.  But I'm a ways off from making my goal of matching the salary I made in 2012.

And part of that is ...

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Living the dream…right here, right now

Published on March 7, 2013 by

There was a recent discussion in one of the LinkedIn groups I belong to.  And I'm sure it was mentioned on many other discussion boards.

It was about the discontinuation of the telecommuting policy at Yahoo, mostly due to a rampant abuse of doing anything but ...

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Webinar overload!

Published on February 6, 2013 by

I like signing up for webinars.  It's a great alternative to enrolling in a class and physically making a trip to classroom, which can come with its own set of challenges and inconveniences.

Now that I'm working from home, I can actually listen to as many of them as I ...

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Moms’ influence in travel decision-making

Published on January 9, 2013 by

Something I've known all along...but now I have the evidence to back it up.

According to this bit from Travel Daily News, women have $2.4 trillion in spending power.  Therefore, marketing to family travel is a travel copywriting trend that few should ignore in 2013.  Multi-generational travel seems ...

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