advertising

Weird appreciation for “Messin’ with Sasquatch”

Published on May 1, 2014 by

If you see the landing page for my newsletter subscription (and I definitely want you to!), you'll notice I embedded a video clip for Jack Links beef jerky commercial at the very end.

I mention having Sasquatch carrying me off if I sell or give away your email ...

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My other copywriting life

Published on May 9, 2013 by

Long ago in the late 80's, I was an intern at a mid-size Los Angeles ad agency.  Every Friday, I'd commute 40 minutes from Claremont, where I was attending college, and file papers and type letters up for the account executives on the Westin Hotels account.  I thought it ...

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The modern family marketing disconnect

Published on April 22, 2013 by

Growing up in the 70's and 80's, I used to watch so much television, I'd memorize certain commercials.  Yes, a dubious talent at best...more likely the sign of a slightly off-kilter mind (which is probably why I'm a freelance copywriter/travel writer/photographer).

But I always noticed that the people in ...

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A little history…

Published on October 2, 2012 by

Long ago, when I was a senior at Pomona College in southern California, I worked at an LA-area agency as an intern.  While it wasn't the most stimulating work - it consisted mostly of filing and organizing creative materials - it gave me the idea for advertising as ...

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