AWAI

Getting my (writing) fill in Delray Beach

Published on November 3, 2013 by
Getting my (writing) fill in Delray Beach

I’ve learned so much here in terms of my copywriting craft, art and business, I think it was A-OK to take some blogging time off so that I can provide better insights for your copywriting and marketing benefit.

From the power of storytelling in your copy to loving your marketing ...

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What started it all…

Published on November 8, 2012 by

It's been almost two weeks since I came back from the American Writers and Artists Inc.'s (AWAI) three-day workshop.  Ostensibly, it's called Fast Track to Copywriting Success, but just about everyone associated with it calls it "Bootcamp," because that's what it feels like when you're there.  At least, ...

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A little history…

Published on October 2, 2012 by

Long ago, when I was a senior at Pomona College in southern California, I worked at an LA-area agency as an intern.  While it wasn't the most stimulating work - it consisted mostly of filing and organizing creative materials - it gave me the idea for advertising as ...

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