content marketing

Travel trends: Marketing to the overworked American, part 2

Published on January 29, 2015 by
Travel trends: Marketing to the overworked American, part 2

I continue with a multi-part series about Americans’ travel habits, with the general trend following the stereotype of being an overworked group.

Similar to the results from the last post regarding how 80% of ...

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Post-Vacation Impact: TripAdvisor 2014 TripBarometer

Published on December 15, 2014 by

(Thanks for your patience on this blog post here!)

The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations.

Here are the brief responses:

  1. Plan more vacations – 76% (66% globally)
  2. Introduce new food into ...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Published on October 24, 2014 by
Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s theme centered on “The Psychology of Travel,” and asked 53,000 ...

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Back to school in travel marketing

Published on August 28, 2014 by
Back to school in travel marketing

It’s that time of year again.

Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much as to meet with friends (at least that’s how it is with ...

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Stop feeling like a content marketing idiot

Published on May 22, 2014 by

This a short but reflective post this week…

As I wrote in last week, I’ll be writing about some of the things I learned at the Copyblogger Authority Intensive, but I’ll be doing more of over at my newsletter, which you can sign to receive here ...

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Native advertising: Content marketing’s next big thing

Published on April 24, 2014 by

You’ve probably heard the term “native advertising” and wondered what the heck it is.  When I first learned about it, I thought it had something to do with advertising to native people in their own countries.

Silly rabbit…

The simple definition, according to Sharethrough, is:

A form ...

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Some time away…

Published on February 6, 2014 by
Some time away…

This will probably one of the shortest posts I've written for this blog, and that's because I'll be going offline here for about a month.  As part of a bigger plan to provide outstanding content, I'll be posting only once a month until I get things off and running again. ...

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A little Hummingbird told me…

Published on January 9, 2014 by
A little Hummingbird told me…

Happy New Year!

Today I’m posting something brief today, just to get the year started and not be too overwhelming for you or me.

During these last few weeks off, I'm still trying to figure out Google and with it, search engine optimization…always a barrel of laughs.

Just like ...

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Storytelling and content marketing

Published on September 19, 2013 by
Storytelling and content marketing

No, I don't get an affiliate kickback from Copyblogger.  But with the way I talk about them and reference them so often in my blog here, that would be a natural assumption.  Maybe that's something I should think about...hmmm.

Just for the record, I plan to share plenty of ...

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Content marketing basics: keywords for travel

Published on September 12, 2013 by
Content marketing basics: keywords for travel

The last few weeks, I spent some time looking at different trends in web marketing and travel businesses .  Now I'm going to look at one particular part of it, content marketing, over the next few weeks.

I've been intrigued with this idea since I first learned about it through ...

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