copywriting

The rule of one, outrageous marketing results

Published on July 3, 2014 by
The rule of one, outrageous marketing results

When you’re trying to come up with a great concept for your marketing campaigns, do you find they often fall short?

Do they seem really clever at first, and then they’re just confusing to everyone else?

It happens quite often, especially in most of the TV ads you see. Of ...

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The core complex: getting your prospect to buy

Published on November 14, 2013 by

OK, you’ve gotten everything on your site optimized.  Your social media marketing plan is humming along.  The email marketing is all set to go.  You even understand how to use Big Data (cool beans).

But have you remembered the most important factor in your travel marketing…the prospect?

In this frenetic ...

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Getting my (writing) fill in Delray Beach

Published on November 3, 2013 by
Getting my (writing) fill in Delray Beach

I’ve learned so much here in terms of my copywriting craft, art and business, I think it was A-OK to take some blogging time off so that I can provide better insights for your copywriting and marketing benefit.

From the power of storytelling in your copy to loving your marketing ...

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Respect your authority and creativity

Published on October 3, 2013 by
Respect your authority and creativity

My absence last week was due to my being at a fabulous workshop in Santa Fe, led by my writing and business coach Steve Roller and attended by seven other copywriters.  It was intense, fun and crammed with writing gems.  At the end of each day, I felt drained ...

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My other copywriting life

Published on May 9, 2013 by

Long ago in the late 80's, I was an intern at a mid-size Los Angeles ad agency.  Every Friday, I'd commute 40 minutes from Claremont, where I was attending college, and file papers and type letters up for the account executives on the Westin Hotels account.  I thought it ...

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Videos, long and VERY short

Published on February 27, 2013 by

At the Web Copywriting Intensive that I attended last week in Austin, I learned a second time about video sales letters (VSL), which is basically taking the long-form sales letter of yore (you know, the kind that some dismiss as "junk mail") and making it into a video on ...

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Don’t pay me with scraps!

Published on February 14, 2013 by

I loved this article by the awesome Heather Lloyd-Martin, who has a great website, SEO Copywriting.  It's basically about discounting your rates as a freelance copywriter at the request of a client and ways to deal with it.  The strategies I like the best are taking an step ...

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Webinar overload!

Published on February 6, 2013 by

I like signing up for webinars.  It's a great alternative to enrolling in a class and physically making a trip to classroom, which can come with its own set of challenges and inconveniences.

Now that I'm working from home, I can actually listen to as many of them as I ...

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Adventures in webmastering and design

Published on December 6, 2012 by

(This post was from December 2012 , but was never published.  My bad!)

I just finished a revamping of my website, and the logical thing to do would be to post it here for all to see.  And I'm really proud about it!

Well, I'm not yet ready to go ...

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Crazies at the big-box behemoths

Published on November 29, 2012 by

I don't like Black Friday.  Even though the last time I engaged in such a practice decades ago, it was to travel up to San Francisco, 100 miles north from my hometown, go to the largest Macy's west of the Mississippi, and really just look at the cool Christmas decorations. ...

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