direct marketing

Back to school in travel marketing

Published on August 28, 2014 by
Back to school in travel marketing

It’s that time of year again.

Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much as to meet with friends (at least that’s how it is with ...

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How direct response helps your travel business

Published on May 7, 2014 by

Remember getting those really long sales letters in the snail mail? They were usually related to some red-hot stock tips guaranteed to skyrocket your income from $50 to $274,303 (it was always some weird unrounded figure).

Or it was about a miracle herbal supplement from deep in the Congo that ...

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Turtles in molasses could be faster

Published on January 15, 2013 by

This is from the site WhichTestWon, a terrific site in itself for helping you develop a critical eye when it comes to split testing in direct marketing.   It's an interesting infographic about how poor website loading can affect how visitors will abandon a site.  While the whole document is ...

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Is direct response mail dead?

Published on September 14, 2012 by

A caveat: I am not an expert on copywriting and direct marketing.  Not yet, anyway.  So whatever I write about here is just coming from a well-informed intermediate level writer who's just starting out on her freelance career.  Ultimately, it's just one person's opinion - mine.  So take it for ...

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