direct response

How direct response helps your travel business

Published on May 7, 2014 by

Remember getting those really long sales letters in the snail mail? They were usually related to some red-hot stock tips guaranteed to skyrocket your income from $50 to $274,303 (it was always some weird unrounded figure).

Or it was about a miracle herbal supplement from deep in the Congo that ...

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A little history…

Published on October 2, 2012 by

Long ago, when I was a senior at Pomona College in southern California, I worked at an LA-area agency as an intern.  While it wasn't the most stimulating work - it consisted mostly of filing and organizing creative materials - it gave me the idea for advertising as ...

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Is direct response mail dead?

Published on September 14, 2012 by

A caveat: I am not an expert on copywriting and direct marketing.  Not yet, anyway.  So whatever I write about here is just coming from a well-informed intermediate level writer who's just starting out on her freelance career.  Ultimately, it's just one person's opinion - mine.  So take it for ...

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