email marketing

Post-Vacation Impact: TripAdvisor 2014 TripBarometer

Published on December 15, 2014 by

(Thanks for your patience on this blog post here!)

The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations.

Here are the brief responses:

  1. Plan more vacations – 76% (66% globally)
  2. Introduce new food into ...
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Back to school in travel marketing

Published on August 28, 2014 by
Back to school in travel marketing

It’s that time of year again.

Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much as to meet with friends (at least that’s how it is with ...

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Email marketing success, part 5: secondary calls-to-action, privacy and unsubscribing

Published on April 16, 2014 by
Email marketing success, part 5: secondary calls-to-action, privacy and unsubscribing
  • Week 1: have a strong subject line and address a prospect personally
  • Week 2: give identity and branding to your business and personalize your content
  • Week 3: make sure you’ve appropriately segmented your audience and provide a value proposition and context
  • Week 4: Craft a strong call-to-action, provide relevant ...
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Email marketing success, part 3: segmentation and value proposition

Published on March 7, 2014 by
Email marketing success, part 3: segmentation and value proposition

Continuing with my six-part series of putting together stellar email campaigns, I’m going to look at specific targeting of your audience and the unique value you bring as a travel marketer.  These ideas are based on HubSpot’s short but excellent report on five-star email marketing.  

Segmenting your email audiences

...

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Email marketing success, part 2: personalization and company branding

Published on February 20, 2014 by

While I did say I would not be writing another post during this month, I just can’t help myself. As a web marketing strategist, I enjoy writing about these topics, and one ...

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Email marketing success, part 1: the subject line

Published on January 31, 2014 by
Email marketing success, part 1: the subject line

For the next few weeks, I’m going to focus on elements that will help you create better emails and increase your click-through rates.

Nowadays, it’s all about cutting through the noise.  According a report from Marketo, consumers have almost 3,000 messages coming at them from various media sources.  On ...

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4 ways your email marketing annoys everyone

Published on December 26, 2013 by
4 ways your email marketing annoys everyone

Like just about everyone, I get at least several hundred emails through my various accounts, every day. 

The overwhelming majority of these are marketing-oriented, and to be honest I delete just about every one of them.  The only ones I’ll even glance at are those where I’m thinking of ...

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Email marketing and adventure travel

Published on August 29, 2013 by
Email marketing and adventure travel

My apologies for skipping last week.  It was my daughter J's twelfth birthday, and I was in the midst of preparations to celebrate.  But I'm back now with the fourth in the five-part series.  If you missed the other marketing posts on Published in email marketing, marketing, travel marketing
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How important are emails?

Published on June 14, 2013 by
How important are emails?

As part of my copywriting services, I write emails.  They were the first paid assignments that I snagged, and I find them really fun to write.

But how many businesses, besides the medium to large-sized ones, use it?  My guess is, not that many.

Maybe too many small business think ...

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