marketing

The rule of one, outrageous marketing results

Published on July 3, 2014 by
The rule of one, outrageous marketing results

When you’re trying to come up with a great concept for your marketing campaigns, do you find they often fall short?

Do they seem really clever at first, and then they’re just confusing to everyone else?

It happens quite often, especially in most of the TV ads you see. Of ...

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Stop feeling like a content marketing idiot

Published on May 22, 2014 by

This a short but reflective post this week…

As I wrote in last week, I’ll be writing about some of the things I learned at the Copyblogger Authority Intensive, but I’ll be doing more of over at my newsletter, which you can sign to receive here ...

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Weird appreciation for “Messin’ with Sasquatch”

Published on May 1, 2014 by

If you see the landing page for my newsletter subscription (and I definitely want you to!), you'll notice I embedded a video clip for Jack Links beef jerky commercial at the very end.

I mention having Sasquatch carrying me off if I sell or give away your email ...

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4 ways your email marketing annoys everyone

Published on December 26, 2013 by
4 ways your email marketing annoys everyone

Like just about everyone, I get at least several hundred emails through my various accounts, every day. 

The overwhelming majority of these are marketing-oriented, and to be honest I delete just about every one of them.  The only ones I’ll even glance at are those where I’m thinking of ...

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The core complex: getting your prospect to buy

Published on November 14, 2013 by

OK, you’ve gotten everything on your site optimized.  Your social media marketing plan is humming along.  The email marketing is all set to go.  You even understand how to use Big Data (cool beans).

But have you remembered the most important factor in your travel marketing…the prospect?

In this frenetic ...

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The modern family marketing disconnect

Published on April 22, 2013 by

Growing up in the 70's and 80's, I used to watch so much television, I'd memorize certain commercials.  Yes, a dubious talent at best...more likely the sign of a slightly off-kilter mind (which is probably why I'm a freelance copywriter/travel writer/photographer).

But I always noticed that the people in ...

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