nonprofits

Cause marketing – has your travel company given back?

Published on August 15, 2014 by
Cause marketing – has your travel company given back?

It would seem like a natural fit.

You have a travel company that takes people to enjoy the natural beauty and scenery of a place. Your customers crave authentic cultural experiences, as opposed to their daily lives as they can get. In your itineraries, you mention that your company employs ...

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Cause marketing: a new and growing trend

Published on January 16, 2014 by
Cause marketing: a new and growing trend

One of my ongoing professional goals is to move into cause marketing.  I first heard about this, I thought it had something to do with nonprofits, which was a niche that did interest me long ago.

But it’s something that’s growing exponentially, and an idea your company might want to ...

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Is direct response mail dead?

Published on September 14, 2012 by

A caveat: I am not an expert on copywriting and direct marketing.  Not yet, anyway.  So whatever I write about here is just coming from a well-informed intermediate level writer who's just starting out on her freelance career.  Ultimately, it's just one person's opinion - mine.  So take it for ...

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