prospects

Email marketing success, part 3: segmentation and value proposition

Published on March 7, 2014 by
Email marketing success, part 3: segmentation and value proposition

Continuing with my six-part series of putting together stellar email campaigns, I’m going to look at specific targeting of your audience and the unique value you bring as a travel marketer.  These ideas are based on HubSpot’s short but excellent report on five-star email marketing.  

Segmenting your email audiences

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The core complex: getting your prospect to buy

Published on November 14, 2013 by

OK, you’ve gotten everything on your site optimized.  Your social media marketing plan is humming along.  The email marketing is all set to go.  You even understand how to use Big Data (cool beans).

But have you remembered the most important factor in your travel marketing…the prospect?

In this frenetic ...

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