SEO

Google’s not-so cute and harmless Panda

Published on May 29, 2014 by
Google’s not-so cute and harmless Panda

If you’ve noticed your search engine rankings slipping lately, blame it on Google's new Panda. According to the site Search Engine Land:

…sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get ...

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Native advertising: Content marketing’s next big thing

Published on April 24, 2014 by

You’ve probably heard the term “native advertising” and wondered what the heck it is.  When I first learned about it, I thought it had something to do with advertising to native people in their own countries.

Silly rabbit…

The simple definition, according to Sharethrough, is:

A form ...

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A little Hummingbird told me…

Published on January 9, 2014 by
A little Hummingbird told me…

Happy New Year!

Today I’m posting something brief today, just to get the year started and not be too overwhelming for you or me.

During these last few weeks off, I'm still trying to figure out Google and with it, search engine optimization…always a barrel of laughs.

Just like ...

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SEO strategies for travel companies

Published on October 14, 2013 by
SEO strategies for travel companies

A few weeks ago, before I left for the Santa Fe workshop, I received a report from Aria Cahill, an online marketing consultant who specializes in infographics and social media sharing.

She shared an excellent report about online marketing, which looks at social media, email, apps/mobile, ...

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Content marketing basics: keywords for travel

Published on September 12, 2013 by
Content marketing basics: keywords for travel

The last few weeks, I spent some time looking at different trends in web marketing and travel businesses .  Now I'm going to look at one particular part of it, content marketing, over the next few weeks.

I've been intrigued with this idea since I first learned about it through ...

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Content marketing and adventure travel

Published on August 1, 2013 by
Content marketing and adventure travel

We sweat the small stuff, so you don't have to...

That's the essence of this blog.  I troll the internet on a nearly daily basis, looking for relevant direct and web marketing to allow you, valued reader, to benefit from the bits of knowledge I discover.  At the same time, I'm ...

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My daughter’s soon-to-be blog

Published on May 22, 2013 by
My daughter’s soon-to-be blog

Continuing in my impromptu series about parenting and web marketing...

My older daughter J has hounded me for months about putting together a website for her considerable collection of art.  And like any apprehensive parent, I keep putting it off, giving her the usual "I'm too busy" excuse so it ...

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My inner math geek loves Google Analytics

Published on April 29, 2013 by

Since I was a kid, I got math.  When all of my friends slaved away on long division, integers, and trigonometry, I reveled in it and loved how it challenged my brain power.

My SAT math score, which was almost 700, was almost 150 points higher than my verbal score ...

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Adventures in webmastering and design

Published on December 6, 2012 by

(This post was from December 2012 , but was never published.  My bad!)

I just finished a revamping of my website, and the logical thing to do would be to post it here for all to see.  And I'm really proud about it!

Well, I'm not yet ready to go ...

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