social media

Unique travel experiences: TripAdvisor TripBarometer

Published on October 9, 2014 by
Unique travel experiences: TripAdvisor TripBarometer

TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer.

Conducted every two years, this report looks at and analyzes the responses from over 53,000 travelers, with a little over 10% of those participants coming from the U.S. With this particular edition, they looked at ...

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Achieving social media marketing goals

Published on July 10, 2014 by
Achieving social media marketing goals

Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working?

You might want to think it is.

Those responses to your posts sound like they’re coming from interested potential customers, or better yet ...

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Our social media travel research

Published on June 6, 2014 by
Our social media travel research

My family and I will be leaving for New York and Washington, DC, next week. As such, I won’t be posting here but will be over at my travel and photography blog, Californian in Exile. So I’ll see you over there.

Like I did with our trip to ...

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Facebook travel business pages, part 2

Published on November 7, 2013 by
Facebook travel business pages, part 2

Here's part two of my post from two weeks ago, looking at ways to improve the look of your travel business Facebook page, taken from Mike Gingerich this article in the awesome

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Your adventure travel business Facebook page

Published on October 18, 2013 by
Your adventure travel business Facebook page

As promised, I'll be referencing another great web marketing resource whose golden nuggets of marketing info can send your adventure travel business soaring.

Social Media Examiner is a fantastic website for all thing related to this area.  I find it's always brimming with easy-to-understand and implement ideas for ...

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Social media marketing and adventure travel

Published on August 8, 2013 by
Social media marketing and adventure travel

Last week, I talked about content marketing and how it can help market your adventure travel business.  Now it's time to look at social media's role.

Sites like Facebook, Twitter, TripAdvisor and ...

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3 hair-pulling problems with Twitter

Published on June 7, 2013 by
3 hair-pulling problems with Twitter

(Warning: today I have a bit of rant.  So I'm speaking more as a user, not as the marketing expert - putting aside that hat for now)

Why is Twitter so damn hard to use?

You'd think that going on there would be simplicity perfected.  All you have ...

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Social media, San Francisco and me

Published on May 30, 2013 by
Social media, San Francisco and me

It's official...I can no longer call myself a northern California insider.

For years, I prided myself on driving around San Francisco's treacherous and notoriously hilly streets and finding someplace to park without having to go into rip-off parking structures.  I knew the best times to take the cable cars ...

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“Newspapers will be gone, Mom”

Published on May 15, 2013 by

My daughters, J and N, are 12 and 10 respectively.  According to this article, they are considered millenials, born at the tail end of this cohort.  So what's being said there completely applies to them. And their electronic devices seem to be their lifeblood right now.

Not so much with ...

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