social media marketing

Achieving social media marketing goals

Published on July 10, 2014 by
Achieving social media marketing goals

Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working?

You might want to think it is.

Those responses to your posts sound like they’re coming from interested potential customers, or better yet ...

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Facebook travel business pages, part 2

Published on November 7, 2013 by
Facebook travel business pages, part 2

Here's part two of my post from two weeks ago, looking at ways to improve the look of your travel business Facebook page, taken from Mike Gingerich this article in the awesome

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Social media marketing and adventure travel

Published on August 8, 2013 by
Social media marketing and adventure travel

Last week, I talked about content marketing and how it can help market your adventure travel business.  Now it's time to look at social media's role.

Sites like Facebook, Twitter, TripAdvisor and ...

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Does social media certification matter?

Published on April 8, 2013 by

A  current hot topic on the LinkedIn Social Media Marketing group:

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Have free wi-fi, will travel

Published on March 20, 2013 by

TripAdvisor's recent survey of their users indicated that travel review websites (like their own) greatly influence their decision in choosing where to stay and eat, and what to do once you reach your destination.

No surprises there, but here's something else in the survey I found fascinating...

...

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The “like” game may not be that important

Published on March 11, 2013 by

I really like this article from the Target Marketing daily newsletter.  It's about, just as the title says, the actual hidden value of social media.  The writer, Krista Neher points out:

The point is that the real value of social media isn't me liking your page only to ...

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Is social media for all travelers?

Published on February 1, 2013 by

Interesting article about travel and social media I found through LinkedIn.  It was from a Deloitte study about loyalty to travel companies, but there was also a component addressing how travel professionals and consumer travelers use social media.

We think that everyone's jumping on the bandwagon and using Facebook, ...

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