travel

Our social media travel research

Published on June 6, 2014 by
Our social media travel research

My family and I will be leaving for New York and Washington, DC, next week. As such, I won’t be posting here but will be over at my travel and photography blog, Californian in Exile. So I’ll see you over there.

Like I did with our trip to ...

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Social media marketing and adventure travel

Published on August 8, 2013 by
Social media marketing and adventure travel

Last week, I talked about content marketing and how it can help market your adventure travel business.  Now it's time to look at social media's role.

Sites like Facebook, Twitter, TripAdvisor and ...

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Content marketing and adventure travel

Published on August 1, 2013 by
Content marketing and adventure travel

We sweat the small stuff, so you don't have to...

That's the essence of this blog.  I troll the internet on a nearly daily basis, looking for relevant direct and web marketing to allow you, valued reader, to benefit from the bits of knowledge I discover.  At the same time, I'm ...

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Travel tech and our European vacation

Published on July 25, 2013 by
Travel tech and our European vacation

So, I'm back...thanks to all of you who migrated over to my other blog and kept up with our European adventures!

Having over a month off from my last post gave me a much-needed break from trying to market my services as a travel copywriter/marketing strategist.  I think I only ...

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A temporary hiatus

Published on June 20, 2013 by
A temporary hiatus

My specialty is writing for the travel industry, whether that is through web copy or through freelance writing.  But creating content is something that's part of the game, with the ultimate objective being getting traffic and bringing in potential customers.

It's definitely not an easy thing to do, and trying ...

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Social media, San Francisco and me

Published on May 30, 2013 by
Social media, San Francisco and me

It's official...I can no longer call myself a northern California insider.

For years, I prided myself on driving around San Francisco's treacherous and notoriously hilly streets and finding someplace to park without having to go into rip-off parking structures.  I knew the best times to take the cable cars ...

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Is social media for all travelers?

Published on February 1, 2013 by

Interesting article about travel and social media I found through LinkedIn.  It was from a Deloitte study about loyalty to travel companies, but there was also a component addressing how travel professionals and consumer travelers use social media.

We think that everyone's jumping on the bandwagon and using Facebook, ...

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Moms’ influence in travel decision-making

Published on January 9, 2013 by

Something I've known all along...but now I have the evidence to back it up.

According to this bit from Travel Daily News, women have $2.4 trillion in spending power.  Therefore, marketing to family travel is a travel copywriting trend that few should ignore in 2013.  Multi-generational travel seems ...

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