travel copywriting

Content marketing basics: keywords for travel

Published on September 12, 2013 by
Content marketing basics: keywords for travel

The last few weeks, I spent some time looking at different trends in web marketing and travel businesses .  Now I'm going to look at one particular part of it, content marketing, over the next few weeks.

I've been intrigued with this idea since I first learned about it through ...

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Advantage: personalized travel content?

Published on March 13, 2013 by

According to this article from Direct Marketing News, the travel industry is poised for a breakout period.

According to a 2011 survey published by ITB Berlin, U.S. online travel sales are predicted to reach more than $137 billion by 2014 and more than $144 billion by 2015.

I guess ...

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Moms’ influence in travel decision-making

Published on January 9, 2013 by

Something I've known all along...but now I have the evidence to back it up.

According to this bit from Travel Daily News, women have $2.4 trillion in spending power.  Therefore, marketing to family travel is a travel copywriting trend that few should ignore in 2013.  Multi-generational travel seems ...

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