TripAdvisor

Post-Vacation Impact: TripAdvisor 2014 TripBarometer

Published on December 15, 2014 by

(Thanks for your patience on this blog post here!)

The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations.

Here are the brief responses:

  1. Plan more vacations – 76% (66% globally)
  2. Introduce new food into ...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Published on October 24, 2014 by
Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s theme centered on “The Psychology of Travel,” and asked 53,000 ...

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Unique travel experiences: TripAdvisor TripBarometer

Published on October 9, 2014 by
Unique travel experiences: TripAdvisor TripBarometer

TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer.

Conducted every two years, this report looks at and analyzes the responses from over 53,000 travelers, with a little over 10% of those participants coming from the U.S. With this particular edition, they looked at ...

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Social media marketing and adventure travel

Published on August 8, 2013 by
Social media marketing and adventure travel

Last week, I talked about content marketing and how it can help market your adventure travel business.  Now it's time to look at social media's role.

Sites like Facebook, Twitter, TripAdvisor and ...

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Social media, San Francisco and me

Published on May 30, 2013 by
Social media, San Francisco and me

It's official...I can no longer call myself a northern California insider.

For years, I prided myself on driving around San Francisco's treacherous and notoriously hilly streets and finding someplace to park without having to go into rip-off parking structures.  I knew the best times to take the cable cars ...

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