web marketing

Bounce rate: the evil force stopping your site traffic

Published on September 24, 2014 by

You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over to your travel site.

One day, you go take a look at your analytics stats, ...

Continue reading...

“Newspapers will be gone, Mom”

Published on May 15, 2013 by

My daughters, J and N, are 12 and 10 respectively.  According to this article, they are considered millenials, born at the tail end of this cohort.  So what's being said there completely applies to them. And their electronic devices seem to be their lifeblood right now.

Not so much with ...

Continue reading...

Webinar overload!

Published on February 6, 2013 by

I like signing up for webinars.  It's a great alternative to enrolling in a class and physically making a trip to classroom, which can come with its own set of challenges and inconveniences.

Now that I'm working from home, I can actually listen to as many of them as I ...

Continue reading...