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Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Published on October 24, 2014 by
Travelers’ Emotions: TripAdvisor 2014 TripBarometer

Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s theme centered on “The Psychology of Travel,” and asked 53,000 ...

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Bounce rate: the evil force stopping your site traffic

Published on September 24, 2014 by

You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over to your travel site.

One day, you go take a look at your analytics stats, ...

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Why care about responsive design?

Published on July 22, 2014 by
Why care about responsive design?

You’ve heard the term “responsive design” getting tossed around. And you kind of, sort of, know what it’s about.

But let’s be honest…do you?

It’s actually not that difficult an idea to grasp. You might’ve tried to learn about it, but some of the techno-speak may have scared your off ...

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Google’s not-so cute and harmless Panda

Published on May 29, 2014 by
Google’s not-so cute and harmless Panda

If you’ve noticed your search engine rankings slipping lately, blame it on Google's new Panda. According to the site Search Engine Land:

…sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get ...

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Native advertising: Content marketing’s next big thing

Published on April 24, 2014 by

You’ve probably heard the term “native advertising” and wondered what the heck it is.  When I first learned about it, I thought it had something to do with advertising to native people in their own countries.

Silly rabbit…

The simple definition, according to Sharethrough, is:

A form ...

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Some time away…

Published on February 6, 2014 by
Some time away…

This will probably one of the shortest posts I've written for this blog, and that's because I'll be going offline here for about a month.  As part of a bigger plan to provide outstanding content, I'll be posting only once a month until I get things off and running again. ...

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A little Hummingbird told me…

Published on January 9, 2014 by
A little Hummingbird told me…

Happy New Year!

Today I’m posting something brief today, just to get the year started and not be too overwhelming for you or me.

During these last few weeks off, I'm still trying to figure out Google and with it, search engine optimization…always a barrel of laughs.

Just like ...

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Content marketing basics: keywords for travel

Published on September 12, 2013 by
Content marketing basics: keywords for travel

The last few weeks, I spent some time looking at different trends in web marketing and travel businesses .  Now I'm going to look at one particular part of it, content marketing, over the next few weeks.

I've been intrigued with this idea since I first learned about it through ...

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A temporary hiatus

Published on June 20, 2013 by
A temporary hiatus

My specialty is writing for the travel industry, whether that is through web copy or through freelance writing.  But creating content is something that's part of the game, with the ultimate objective being getting traffic and bringing in potential customers.

It's definitely not an easy thing to do, and trying ...

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My daughter’s soon-to-be blog

Published on May 22, 2013 by
My daughter’s soon-to-be blog

Continuing in my impromptu series about parenting and web marketing...

My older daughter J has hounded me for months about putting together a website for her considerable collection of art.  And like any apprehensive parent, I keep putting it off, giving her the usual "I'm too busy" excuse so it ...

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